Ninja Breaks the Internet

When Amazon launched its first livestream of Thursday Night Football last year, nearly 372,000 viewers joined the program on their mobile devices. At the time, the number felt impressive; not broadcast level, but meaningful for programmers and advertisers. Than the internet went Ninja.

Last Wednesday, Tyler "Ninja" Blevins and a few of his friends sat down to play the new, mega-hit survival shooter game Fortnite, and 635,000 concurrent eyeballs joined the Twitch channel. It was the largest single Twitch stream of all time. Ninja, who now has close to 200,000 subscribers, was joined by fellow Fortnight enthusiasts Drake, Travis Scott, Juju Smith-Schuster, and Kim Dotcom, and their Battle Royale instantly began trending on Twitter. Don't expect Ninja to stop playing anytime soon, according to reports, his channel is generating over $500,000 a month in subscriber fees.

#gaming #digital