The Greatest Showman to Air Live Commercial During A Christmas Story on Fox

The first live commercial for a feature film will air during the Fox broadcast of A Christmas Story Live! on December 17th. Hugh Jackman, Zac Efron, Zendaya and Keala Settle will perform a song from the P.T. Barnum biopic The Greatest Showman, which stars Jackman, and will hit theaters on December 20th. Both A Christmas Story Live! and The Greatest Showman feature a score by Tony Award winners Benj Pasek and Justin Paul. Hugh Jackman will be accompanied by 150 dancers on a Warner Bros. sound-stage adjacent to the stage housing A Christmas Story. “We are creating what we expect will be a memorable performance providing energy and excitement,” said Michelle Marks, SVP of marketing and global media promotions for 20th Century Fox Film. “The first-ever live commercial for a feature film is one that P.T. Barnum would have been proud of.” A Christmas Story Live! is inspired by the holiday classic A Christmas Story and the Tony-nominated A Christmas Story: The Musical.

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