Thor Brings Down the Hammer at the Box Office

Thor: Ragnarok is off to a super start, delivering the seventh largest preview box office ever for a Marvel movie. The $14.5 million total was just short of the $15.4 million Spider-Man: Homecoming brought in over the summer, on its way to a $117 million debut. The top grossing MCU previews are listed below:

• Avengers: Age of Ultron - $27.6m preview ($191.27m opening)

• Captain America: Civil War - $25m preview ($179.14m opening)

• Marvel's The Avengers - $18.7m from midnight screenings ($207.44m opening)

• Guardians of the Galaxy Vol. 2 - $17m preview ($146.5m opening)

• Iron Man 3 - $15.6m preview ($174.14m opening)

• Spider-Man: Homecoming - $15.4m preview ($117m opening)

• Thor: Ragnarok - $14.5m preview

Tracking has Thor: Ragnarok delivering anywhere from $100-$140 million over the weekend.

PageBreaks Take: With glowing reviews and pent up demand for family-friendly fare, look for Thor to push the upper-limits of even the most optimistic opening projections.

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