Is Apple TV Too PG?

When Apple delayed the launch of James Corden's much-heralded Carpool Karaoke, few suspected the decision was based on the show's edgy content. According to a new story from Bloomberg, CEO Tim Cook has slapped a PG mandate on Apple's original content. Apple plans to stick to a family-friendly approach, as it creates its new lineup of comedies and dramas. For Cook, content must be appropriate for families and younger viewers – suitable for anyone who walks into an Apple store or turns on an Apple device. According to Bloomberg's story, Apple plans to have a slate of original shows ready for release in 2019. The company will spend in the neighborhood of $1 billion on content, and plans to hire a staff of about 70 development execs, marketers, and publicists.

PageBreaks Take: At a time when edgy content seems to be the driving force behind mega-hits such as Game of Thrones, The Walking Dead, and The Handmaid's Tale, Apple is taking a considerable risk with this family-friendly approach.

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