Stream On: Music Industry Continues To Evolve

Nielsen released its annual mid-year US Music Report today, and the results show an acceleration of the trend away from the traditional buying model of music consumption toward on-demand streaming services like Apple Music and Spotify. In the first six months of 2017, audio streams totaled more than 184 billion, up 62% over the same period last year. This increase helped offset a 20% drop in physical and digital sales, allowing total audio consumption to grow by nearly 9% from 2016.

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